It's like the Apple Watch is the poor relation!!!
This is an absolutely beautiful strap with lovely thick leather (and a far more subtle criss-cross pattern than in the website photo) which complements a stainless steel apple watch superbly. The little bits of stitching are lovely and the one at the tip of the strap will lend extra strength and durability. I'd definitely recommend the butterfly clasp as it's lovely to use, works really well and is safer in my opinion. The whole ensemble is drawing many admiring glances and comments! The only problem I have is the temptation to buy another one!!!